I’ve read about micro-moments for a while now on Think with Google articles. I agree to micro-moments being hyper small conversion windows, driven by strong intent, mobile-savvy customers and pure lust to buying e-crap; Buy those pair of shoes, Add expensive stuff to my wishlist, Cheap food delivery, Date/Time validated recharge vouchers – all invoking an intent to perform an action the brand desires.
Mobile’s pivoted marketing 180* but Brand MarCom strategies aren’t catching up, sadly. What the world needs is in the micro-moment focused, highly personalised and contentful trigger marketing.
Brands who snooze will loose; Trigger marking in a nutshell.
Source: My keynote skills.